Privacy policy

This Privacy Policy describes how Superior Brands Corp., doing business as Dreamwerks ("Dreamwerks," "we," "us," or "our"), collects, uses, discloses, retains, and protects personal information when you visit dreamwerks.com, purchase or inquire about our products, create an account, subscribe to communications, contact customer support, submit reviews or other content, interact with our advertising, or otherwise use our websites, services, and related offerings (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy. This Policy does not apply to third-party websites, marketplaces, retailers, applications, or services that have their own privacy policies, even if they sell Dreamwerks products or link to our Services.

1. Personal Information We Collect

We collect personal information from information you provide directly, information collected automatically when you use the Services, and information we receive from service providers, business partners, retailers, marketplaces, advertising partners, and other permitted sources.

Information you provide directly may include your name, billing and shipping addresses, email address, telephone number, account credentials, order and transaction details, product preferences, customer-service communications, warranty or claim information, photographs or videos you choose to send us, product reviews, survey responses, and other information you submit.

Payment information is generally processed by our payment providers. We may receive limited payment-related information such as payment status, card type, transaction identifiers, or the last digits of a payment method, but we do not need to store full payment-card numbers to fulfill ordinary orders.

When you use our Services, we and our technology providers may automatically collect device and internet information such as IP address, browser type, operating system, device identifiers, cookie identifiers, referring and exit pages, pages viewed, searches, clicks, shopping-cart activity, approximate location derived from IP address, and information about how you interact with our website and communications.

We may also receive information from retailers and marketplaces where Dreamwerks products are sold, shipping and logistics providers, customer-service platforms, review and ratings providers, analytics providers, advertising and social-media platforms, fraud-prevention services, and other business partners, subject to their policies and applicable law.

2. How We Use Personal Information

We may use personal information to:

• provide, operate, maintain, and improve the Services;

• process orders, payments, returns, refunds, replacements, warranties, and product-support requests;

• arrange shipping, delivery appointments, tracking, freight claims, and related logistics;

• create and administer customer accounts;

• respond to inquiries and provide technical and customer support;

• personalize website content, product recommendations, and customer experiences;

• send transactional messages about orders, accounts, deliveries, warranties, recalls, or service matters;

• send marketing emails, texts, promotions, or other communications when permitted by law and your preferences;

• measure advertising, understand campaign performance, and conduct analytics;

• detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;

• protect our customers, employees, business, property, systems, and legal rights;

• comply with legal, tax, accounting, regulatory, recordkeeping, and law-enforcement obligations; and

• establish, exercise, or defend legal claims and enforce our agreements and policies.

3. Cookies, Analytics, and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies to operate the website, remember preferences, keep shopping carts functioning, understand website usage, measure performance, prevent fraud, and support advertising.

Some technologies are necessary for the Services to function. Others may be used for analytics, personalization, or advertising. Where required, we provide choices through our cookie or privacy-preference tools.

Browser settings that block cookies may affect certain website features. A browser's ordinary "Do Not Track" setting is not the same as a legally recognized opt-out preference signal. Where applicable law requires us to recognize qualifying universal opt-out signals, including Global Privacy Control (GPC), we will process those signals as described in the "Your Privacy Rights" section below.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Policy:

• ecommerce, website-hosting, cloud, IT, cybersecurity, and customer-support providers;

• payment processors, financial institutions, fraud-prevention providers, and transaction-service providers;

• carriers, freight companies, warehouses, delivery providers, installers or service providers where applicable, and other logistics partners;

• analytics, advertising, marketing, email, SMS, social-media, and personalization providers;

• product-review, ratings, warranty, and customer-experience providers;

• professional advisers such as attorneys, accountants, auditors, insurers, and consultants;

• retailers, marketplaces, distributors, manufacturers, and business partners when necessary to fulfill orders, resolve customer issues, support warranties, or operate our business;

• government authorities, regulators, courts, law enforcement, or other parties when disclosure is required or permitted by law; and

• parties to a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to appropriate protections.

We may also disclose information when you direct us to do so or give consent.

5. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the ordinary sense. However, some state privacy laws define "sale," "sharing," or "targeted advertising" broadly. Depending on how our advertising, analytics, and cookie technologies are configured, disclosures of identifiers, device information, internet activity, or related information to advertising or analytics partners may be considered a sale, sharing, or processing for targeted advertising under certain laws.

Where applicable, you may opt out through the "Your Privacy Choices" or similar privacy-preference link on our website, through a legally recognized universal opt-out mechanism such as Global Privacy Control, or by contacting us using the methods listed below. We will not knowingly sell or share personal information of consumers under 16 where applicable law requires opt-in consent.

6. Marketing Communications

You may unsubscribe from promotional email by using the unsubscribe link in the message. If we offer SMS or text-message marketing, you may opt out using the instructions provided in the message, such as replying STOP where supported. Opting out of marketing does not prevent us from sending non-promotional communications concerning orders, service, account security, warranties, recalls, or other transactions with you.

7. Your Privacy Rights

Depending on where you live and subject to applicable exemptions and verification requirements, you may have rights regarding your personal information, including the right to:

• confirm whether we process personal information about you;

• access or know the personal information we maintain about you;

• request correction of inaccurate personal information;

• request deletion of personal information;

• obtain a portable copy of certain personal information;

• obtain information about categories of personal information collected, used, disclosed, sold, or shared;

• opt out of the sale or sharing of personal information, targeted advertising, or certain profiling;

• limit certain uses or disclosures of sensitive personal information where that right applies;

• request a list or categories of third parties to which personal information was disclosed when required by applicable law;

• withdraw consent where processing is based on consent;

• appeal a decision we make regarding a privacy request where applicable; and

• exercise privacy rights without unlawful discrimination or retaliation.

To exercise a privacy right, contact us at support@dreamwerks.com, call 1-888-266-7976, or use any privacy-request or "Your Privacy Choices" mechanism made available on our website. Please describe the right you wish to exercise and provide enough information for us to identify and verify your request.

We may need to verify your identity before fulfilling certain requests. We will use personal information provided for verification only as permitted by law. If we cannot verify a request, we may be unable to fulfill it. We may also deny or limit a request when an exception applies, and when required we will explain the basis for the decision and how to appeal.

Authorized agents may submit requests where permitted by law. We may require proof that the agent is authorized to act for you and may require you to verify your identity directly with us unless an exception applies.

Universal Opt-Out Signals. When we are legally required to do so, we recognize qualifying browser- or device-based universal opt-out preference signals, including Global Privacy Control (GPC), as requests to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal. If you use multiple browsers or devices, you may need to enable the signal on each one. If you are logged into an account and applicable law requires us to associate the preference with your account, we will do so where technically and legally required.

8. Additional Information for California Residents

If the California Consumer Privacy Act, as amended, applies to our processing of your personal information, California residents may have rights to know/access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive information about our practices. California residents also have a right not to receive discriminatory treatment for exercising their privacy rights.

For purposes of California law, the categories of personal information we may collect can include identifiers; customer records information; commercial information; internet or electronic network activity; approximate geolocation information; audio, electronic, visual, or similar information that you submit to us; professional or employment-related information if you provide it in a business interaction; inferences drawn from other information; and sensitive personal information such as account credentials or precise information you voluntarily provide when applicable. We use and disclose these categories for the business and commercial purposes described in this Policy.

We retain personal information only as reasonably necessary and proportionate for the purposes for which it was collected or another disclosed compatible purpose, taking into account legal, accounting, tax, warranty, fraud-prevention, dispute-resolution, security, and operational requirements.

California residents may use the request methods listed in Section 7. Where required, our website will also provide a clear privacy-choices mechanism for opting out of sale or sharing and will honor qualifying opt-out preference signals.

9. Additional Information for Residents of Other U.S. States

Residents of states with comprehensive consumer privacy laws may have some or all of the rights described in Section 7. These laws may also require us to provide a method to appeal denied requests, honor recognized universal opt-out mechanisms, obtain consent for certain sensitive-data processing, or provide specific information about third-party disclosures.

We will apply the rights and response procedures required by the law applicable to your request. If you appeal a decision and the appeal is denied, we will provide any additional information required by applicable law, which may include information about how to contact your state's attorney general or privacy regulator.

10. Sensitive Personal Information

We ask that you not send us sensitive personal information unless it is reasonably necessary for a transaction, support request, legal requirement, or another purpose we have requested. To the extent we process sensitive personal information, we use it only for permitted purposes or with consent where required by law.

We do not intend to use sensitive personal information to infer characteristics about consumers in circumstances where applicable law restricts such use without additional notice or choice.

11. Children's Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13 in a manner subject to the Children's Online Privacy Protection Act without appropriate parental consent. If you believe a child has provided us personal information improperly, please contact us so we can review and, where appropriate, delete it.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to complete transactions, provide customer service, administer warranties, maintain business and tax records, resolve disputes, prevent fraud, enforce agreements, and comply with legal obligations. Retention periods vary based on the type of information, the relationship with you, legal requirements, and business needs. When information is no longer reasonably necessary, we may delete, de-identify, or securely dispose of it as appropriate.

13. Security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No internet transmission or storage system can be guaranteed to be completely secure. You are responsible for keeping account credentials confidential and for notifying us if you believe your account or information has been compromised.

14. Third-Party Websites, Retailers, and Marketplaces

Our Services may link to third-party websites, social-media platforms, payment services, retailers, or marketplaces, including retailers that sell Dreamwerks products. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review their privacy notices before providing personal information.

When you purchase Dreamwerks products through a third-party retailer or marketplace, that company may act independently with respect to information it collects from you. We may receive limited order, customer-service, warranty, fulfillment, or transaction information from that company as necessary to support the purchase and our business relationship.

15. Reviews, Photos, Videos, and User Content

If you submit a product review, testimonial, photograph, video, question, or other content for publication, we may display that content and associated information in accordance with the permissions you provide, our terms, and applicable law. Do not include information in public submissions that you do not want others to see.

16. International Processing

Our business and many of our service providers are based in the United States. If you access the Services from another country, your information may be processed in the United States or other jurisdictions where our providers operate. Data-protection laws in those jurisdictions may differ from those in your location. Where required, we use appropriate measures for cross-border transfers.

17. De-Identified and Aggregated Information

We may create or use aggregated or de-identified information that cannot reasonably be used to identify you. We may use and disclose this information for lawful purposes, including analytics, research, product improvement, and business planning. Where required by law, we will maintain and use de-identified information in de-identified form and will not attempt to re-identify it except as permitted by law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, Services, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date and provide any additional notice required by law. Material changes will apply prospectively as required by applicable law.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, contact us at:

Superior Brands Corp. d/b/a Dreamwerks

1325 W Irving Park Rd.

Bensenville, IL 60106

United States

Email: support@dreamwerks.com

Toll-Free: 1-888-266-7976

This Privacy Policy is intended to describe our actual privacy practices and support compliance with applicable consumer privacy laws. Because privacy obligations depend on how specific website tools, advertising technologies, vendors, and data flows are configured, the policy should be reviewed whenever material practices change and periodically with qualified legal counsel.